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299 Steps To Website Heaven Tip #166 - The eagle has landed It’s worth thinking about creating specific pages within your website for your PPC ads to point to. That way you can target each page specifically to an ad. Yes it can be time consuming, but if your conversion rate rises, it’s worth it. Repeat the ad on the page, and make sure the page has a good call to action – whether that be to buy, to call, to sign up or whatever.

Contributed by NikkiPilkington.com on April 24, 2008, at 6:25 AM UTC.

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This intel was contributed by NikkiPilkington.com NikkiPilkington.com

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