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299 Steps to Website Heaven - Tip #214 - Multiple domains?
Tip #214 - Multiple domains?
I get asked this question a lot. “If I want to be on the front page of Google for ‘widgets in Barnet’ then I need to buy www.widgetsinbarnet.com , don’t I?” Now, there’s a lot of disagreement on the truths and lies about domain weighting - does Google give a higher position to someone with the right domain name? Will you be penalised if you don’t have keywords in your domain name? All I can tell you is that in my experience: 1) If 2 sites are exactly the same in every way looks wise, same optimisation, same links in etc, and one of them has a keyword rich domain name, then yes, the chances are that Google will prefer them over the site with no keyword rich domain name. 2) If 2 sites looked exactly the same, but only one was optimised, and the other one had the keyword rich domain, 9 times out of 10 in my experience, the properly optimised site would get higher listings. 3) Having a keyword rich domain is only one part of the SEO ‘jigsaw’ - if you don’t have one, don’t worry about it - work on the optimisation of the site that is on the domain name that you DO have, and capitalise on the fact that your domain has been around a while.
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Contributor's Note
From the 299 Steps to Website Heaven blog at http://www.299steps.com
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299 Steps to Website Heaven
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