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8 ways to mess up your SEO
The 8 Steps You Can Take To Mess Up Your SEO’s Work If you want better results from your website, higher traffic and improved rankings, you should employ the services of an Internet Marketing Expert (link to www.nikkipilkington.com ). The SEO will use their expertise in Search Engine Optimisation and their knowledge of Search Engines and Internet Marketing to give you the edge over your competition. However, a small number of SEO clients tend to tinker with the SEO’s work once they completed it, considerably undoing the improvements and damaging their connection to Google and other Search Engines. Here are my 8 steps that you can take to really mess up the excellent work your SEO has done for you. STEP ONE: Overwrite the Optimisation
The SEO has used their years of expertise to configure your website for the best possible results. Once completed, you will begin to see results start to trickle in slowly, but over time, with regular updates of SEO configuration and articles, you will begin to see the strong results that you want. If you want to mess this up, overwrite what the SEO has done for you with your own keywords, Meta tags and other essential internal work. STEP TWO: Buy ‘Cheap’ Links
Your SEO will establish any inbound and outgoing links that you need. By buying ‘cheap’ links you are unnecessarily wasting money and risking your search engine positions. Cheap Link builders and those that sell them have to cut corners in order to keep the links cheap. You are risking the wrath of Google by paying for inferior links. STEP THREE: Use an automated submission program
Submitting your content via an automated program is a great way to be really ineffective.
A computer program just cannot make the truly successful, relevant choices that a person makes when they submit to the right selection of sites. Google also frowns upon this and you could find yourself being penalised. STEP FOUR: Buy ‘Links’
Check out Google’s Webmaster Guidelines. They have some VERY stringent rules about bought and sold Links. Buy lots of Links, cheap or otherwise and incur the wrath of Google in order to get your pages unranked. STEP FIVE: Hire another SEO company alongside the first
Imagine what would happen if you were building your own house and you kept changing builders each time you ‘checked’ how it was going. You’ll never get a completed house and your house that you get will be a hodge-podge. Hire another SEO company to make a mess of your SEO ‘house’. STEP SIX: Break the Rules
Google has a very clear set of rules regarding SEO work. With Google positioned with 80%+ of the market share in the UK, if you really want to disappear off the Search Engine radar, break as many of Google’s rules as you can. STEP SEVEN: Ignore their advice
SEO Experts are called experts because they know their business exceptionally well; they have developed their expertise through experience. If you completely ignore your SEO’s advice, you can guarantee yourself missed opportunities, lower rankings and perhaps even getting yourself banned entirely. STEP EIGHT: Get yourself banned
Spam excessively, make hundreds of cross links, participate in link farming, buy and sell your links, fill your site with profane material, use software to submit links, stuff your site, meta tags and title tags with keywords, and fill your website with invisible text. That should all get you banned nicely. If you would prefer NOT to get banned from Google, and you’d like someone to help you with your site’s optimisation, contact Nikki at Nikki@NikkiPilkington.com or visit NikkiPilkington.com (www.nikkipilkington.com) You can follow Nikki on Twitter at http://www.twitter.com/NikkiPilkington
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