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Bonus Tip - PR for Web 2.0
David Meerman Scott has written a fantastic PDF / Ebook that contrasts the ‘old rules’ of PR and Press Releases and the ‘new rules’ in the age of Web 2.0. It’s well worth a read to ensure that you’re doing all you can to reach buyers, encourage great search engine listings and more. You can find it here - The new rules of PR by David Merryman Scott
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