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Tip #120 - STOP LISTENING!
No, not to me, but to the people offering you xxx links for about $2, submission to a million directories for 20 pence and a bag of chips, to get you to the top of Google within 3 seconds for your firstborn child and such like. It seems too good to be true because it IS! I’ve had clients lose placements in Google altogether because they employed companies to buy them links to their site. Google recently cracked down on this, and it wasn’t a pretty site. Think about it, hidden text, keyword stuffing, spammy techniques, bought in links – all techniques aimed at cheating the search engines. And they don’t like it! The type of company that offers you thousands of links on PR5 sites for very little money is unethical, and their techniques are spam. In fact, you probably know about them because they spammed you in the first place! If you get offers like this and you’re not sure if they’re a good investment or not, use your common sense: - did the company who offered this to you spam you? - Did the email they sent you or the phone call they made show you that they had any understanding of your company or your industry at all? - How well placed is their own site in the search engines, if buying in links is such a good thing? - Can they give you references from satisfied clients, and examples of links that they have bought?
It’s much better to spend a few minutes thinking about this and researching it than it is to spend hours and days trying to work out how to get back into Google when you’ve been banned. –oOo– Find out more about ‘What not to do’ by buying the 299 Steps to Website Heaven ebook |
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