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Tip #175 - You don’t have to spell it write
One of the great things about PPC is that you can utilise mis-spellings far better than you can with organic SEO. With organic SEO you need to include the mis-spellings in your titles, tags and text, which only serves to make it look as if YOU can’t spell. With PPC you can use the mis-spellings as search terms, without ever having to put them on your site. I have a client that sells wedding stationery – they get more visitors for ‘wedding stationary’ than they do ‘wedding stationery’! Mis-spellings are a great way to get low cost visitors to your site via PPC. You can guess at mis-spellings, or you could try the Mis-spelling Generator at http://www.hotscripts.com/Detailed/47412.html |
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