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Tip #2 - Work it out, move it on
Following on from Tip #1 - Singles night Right now, take a piece of paper and a pen. Split it into two halves - one half headed “Where” and the other “What”. In the “Where” part, write down the areas in which you work - e.g. Leicester, Milton Keynes, Northampton, Buckinghamshire, Northamptonshire. In the “What” part, write down what it is you do or provide - e.g. “SEO, search engine listings, internet marketing training, site reviews” Those things now form the basis of some of the type of search phrases you want people to find you for: · internet marketing Milton Keynes · internet marketing training Milton Keynes - etc Now, take another piece of paper and on one side write what it is you do, and on the other who you do it for What
Who Accountancy, accountant, accounts
Small businesses Training, trainer
Management consultants Project management, project manager
IT Telemarketing, telesales, telemarketing
Software companies From this you can extrapolate more phrases: - small business accountancy - small business accounts - small business accountant - accountancy for small businesses More on this in tomorrow’s tip - or if you can’t wait, buy the book now!
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