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Tip #46 - back to base.
With search engines indexing more than just the front page of websites, you can’t be sure which page visitors are going to enter your site via. They COULD come in via your index page. But then again they could come in via your Yellow Widgets page. Or the Pink Whatsits page. Make sure that whichever page they come in, they can find their way to the primary navigation areas - Home, About us and Contact. There’s nothing worse than getting to a site, finding what you want and then realising there is no way to get to the Home or Contact pages. If your site is a dead end, you’ll lose the visitor and the sale.
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