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Tip #47 - Where are you?
According to Kelsey Research, up to 25% of online searches are performed just to find information with the express intent of buying offline. But it’s amazing how many websites I see every day with no contact details! If you have a website, and you want my money, I want to know who you are and how to get hold of you. There may be valid reasons for not including your physical address, but at the very least include a telephone number so that people can reach you! Have a look at your contact page now – would it fill a prospective customer with confidence? If not, change it. |
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