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Tip #52 - Fresh fields
Google and other search engines simply love sites that are regularly updated. Don’t just put up a 5 page brochure ware site and expect that you’ll be at number one in no time and stay there. The sites that are spidered most by Google are the ones that regularly add content and get updated. Clients say to me all the time ‘But we have nothing to add to our site – that’s all there is’. And you might be thinking that right now. But I doubt it’s true – there is ALWAYS something you can add to your website: * a news article about a new client you have won
* an announcement about a special offer
* details of a new service
* a monthly newsletter with archives
* articles of industry interest
* how to manuals
* support documents
* blog posts The list is practically endless – have a good think and I’m sure you can think of something to add to your site. –oOo– Don’t forget (as if you could) that the book is ##
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