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Tip #8 - Size isn’t everything
It’s tempting to only choose the phrases with the most searches, and while we agree that phrases with little or no searches are pointless, there is a happy medium. The thing to think about here is relevancy – how relevant is your site when shown up in the result of a search? If you run serviced offices in Leicester, for example, which is the better visitor to your website? · The one that searches for ‘offices’ Or · the one that searches for ‘serviced offices Leicester’ ? Quite clearly the second visitor is more likely to be interested in what you have to offer – with this in mind remember to strike a balance between generic and niche. Tip #9 on Monday! (If you can’t wait for all 299 you could Buy The Book!)
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